PDMA - Portfolio Planning Dos and Don'ts: How to Launch a Successful Product

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Thu, 07/09/2009 - 4:13 pm - Guest

Start: 07/23/2009 - 7:00 am
End: 07/23/2009- 10:00 am

Portfolio Planning Dos and Don'ts:
How to Launch a Successful Product

Wednesday, July 22, 2009

6:30 - 9:30 PM

Hilton Garden Inn 840 E. El Camino Real Mountain View, CA 94040
(light snacks and refreshments will be served)

Our event this month features Anthony Reese. Anthony will be talking about planning successful product portfolios from his experience at Plantronics and Harley Davidson. We're looking forward to a fun session, and hope you'll join us.

Session Summary:

Product portfolios and their design are critical to business success. Find the key portfolio structures and learn how to trim and focus a portfolio. A model for general portfolio structures and persistent management tensions will be presented along with a case study to illustrate the core portfolio planning issues.

In this session, you will learn:

How to connect the big picture to specific product programs
How effective portfolios set up programs for success
Why winning portfolios for competitors A and B can look very different

About the Speaker:

Anthony Reese is the Director, Mobile & Entertainment Portfolio Planning at Plantronics. Plantronics designs professional headsets for office, mobile and home use. Anthony has led the portfolio planning activities, roadmapping, technology planning for the mobile division for three years. Prior to joining Plantronics, Anthony worked with Harley-Davidson for nine years where he led manufacturing operations, IS projects and new product development. His areas of expertise are lean product development, innovation, portfolio planning and new product delivery.